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AI-Driven Credit Advisory
# credit and lending, real estate, AI, saas, B2B2C
Soma+ is a SaaS platform offering innovative credit advisory with immediate and personalized service, combining artificial intelligence and human assistance.
CHALENGES & SOLUTIONS
To address the lack of transparency in the credit process, I helped create a frictionless onboarding flow that provides instant credit analysis results.
Additionally, to simplify long and complex approval times, I designed an intuitive step-by-step credit evaluation system that keeps users informed about updates in real time.
IMPACT
The UX solutions I delivered contributed to the release of over R$1 billion in credit, supporting over 3,000 Brazilians in achieving homeownership.
SERVICE DETAILS
As Sr. Product | UI/UX Designer, I provided:
- User Research. Conducted remote user interviews and testing to gather insights and refine design decisions.
- Platform Design & Development. Defined comprehensive user flows and journeys, creating specifications for mobile with a focus on intuitive navigation.
- Custom Design System. Enhanced the product’s visual identity and established a cohesive Design System leveraging the Ant Design framework for clarity and consistency.
